Ultra Pet Tags

Not cute ... just very, very strong!

Summer 2021

Ultra Pet Tag

world's toughest ID tag for dogs


Revised in 2021, the Ultra Pet Tag (UPT) is a super-durable ID tag for highly-energetic dogs which must retain their collar tag at all times. Is it the world's toughest pet tag? I believe it is.


OK, what makes it so tough? Pet tags fail because either the attachment link wears through and the whole piece falls off the collar. Or, the tag wears through the link, leaving just the link on the collar. Having seen this first-hand, I designed a light, over-built, all-metal tag which is joined to the collar by a super-strong, stainless-steel triangular link. I do not use split-rings for high-energy dog tags because, sooner or later, they will fail. In contrast, the solid link is wear resistant, strong, and can be taken-off and re-fitted multiple times, without loss of strength, using nothing more than a spanner or pliers and threadlock.


The UPT is the ultimate choice for high-energy dogs and those which must retain their ID. And even though it is super-robust it weighs just 30g. Excellent text readability is assured by the use of tough embossed stainless-steel plates. Because it is highly durable the whole unit can be guaranteed for 10 years. So as well as vastly improved strength, owners will find it more economical than replacing a low-strength tag every 18 months.


Get a UPT and stop worrying about your dog's ID. Just ensure the collar matches the strength of this extraordinary tag.

Q. where can I buy an Ultra Pet Tag?


Ultra Pet Tag - Single-Sided


  • 3.2mm thick, aluminium bar core

  • 1 x stainless text plate glued, bolted, & peened for secure retention

  • 4 lines, 11 characters per line - space for essential information

  • 4mm-thick stainless steel triangular (delta) quick-link. hex screw nut secured with threadlock (included)

  • delta link can be attached to metal D ring on collar, or, width permitting, to the collar itself

  • 30g / 1.06oz total weight

  • can be transferred to a fresh collar with simple tools when old collar wears out

  • free UK delivery




Ultra Pet Tag - Double-Sided


  • as per single-sided UPT plus ....

  • 2 x stainless steel embossed letter plates glued, bolted, and peened for secure retention

  • 2 x 4 lines per plate x 11 characters per line = 88 characters - space for essential plus useful information

  • free UK delivery



Ultra Pet Tag - Double-Side + Extra Link


  • as per double-sided UPT plus ....

  • additional stainless oval quick-link to attach delta link to collar 'D' ring

  • free UK delivery





A. from the T.M.D shop on Etsy